I Made This For You

Here's a sweet treat for Crio Bru

Hi, I'm Jared James. I love your brand and the work you're doing and I was inspired to make some creatives for you.

I made you a listicle and a new product page that work together as a funnel, a designed email, three static ads, and a few ideas for your starter set page. Everything below is live, so you can check it out on desktop or mobile.

See the funnel
Crio Bru Double Chocolate Welcome Starter Set on a kitchen counter
Landing pages

A listicle and a product page,
built to work together

Ad, then listicle, then product page, then your checkout. Tap either phone to open the live page.

Step 1

The listicle

"7 Reasons Coffee Lovers Are Mixing Chocolate Into Their Morning Cup." Real reviews, short video clips, and a sticky button on phones.

Crio Bru listicle on a phone
Open the live page →
→
Step 2

The product page

"Brews like coffee. Tastes like pure dark chocolate." Each section answers one reason people hesitate, with 7 buttons.

Crio Bru starter set product page on a phone
Open the live page →
→
Step 3

Your starter set page

Every button lands here today.

Crio Bru's current starter set page on a phone
Step 4

Your checkout

Then straight into your checkout.

Crio Bru's current checkout on a phone

Like the new product page? It can run as a test page with buttons straight to your checkout, or be built into your Shopify theme.

Your starter set page

Here is a new product page to help increase conversions

Your starter set is front and center in your ads, so this page does a lot of heavy lifting. Here's what I'd test.

The new Crio Bru starter set product page on desktop

What's built into the new page

  • Lead with the promise
  • Answer "will it taste weak?" before the reviews
  • Show your most helpful reviews first
  • More chances to buy
  • Show what's in the box
  • Bring "Love It or It's Free" onto the page
See the full product page
Email

A designed email that sells with your customers' words

Don't quit coffee. Cut it with chocolate.Crio Bru · Mix it half and half with the coffee you already love.
Crio Bru designed email: Don't quit coffee. Cut it with chocolate.

Most of your recent emails lead with a discount or a bundle deal. This one sells the click with something your customers already do: brewing Crio Bru half and half with their coffee. Jacob T. even named it "coaffee."

  • Built as image sections in your colors and fonts, with your real product photos
  • Real reviews, word for word
  • No discount needed, so it protects your margin

See the email page

Static ads

Three static ads, ready to test

Three angles from your reviews: the half-and-half "coaffee" crowd, people who never liked coffee, and your own customers' words.

Don't quit coffee static ad for Crio Bru
Half and half: the "coaffee" angle

Don't quit coffee

Read the caption
Don't quit coffee. Cut it with chocolate. Here's a simple trick. Mix Crio Bru ground cacao half and half with your regular coffee grounds before you brew. Same French press. Same ritual. But what comes out tastes like a chocolate mocha... and you're getting less caffeine per mug without giving anything up. Jacob T. figured this out on his own. His words: "I like to mix it half cacao and half coffee. I call it coaffee." That's it. That's the whole idea. Crio Bru is 100% pure roasted cacao beans, ground and brewed like coffee. Dark chocolate flavor. 20 calories. Zero sugar per cup. One small tip from us: use double the grounds, boiling water, and steep 15 to 20 minutes for the richest cup. Try a starter set today. Love it or it's free.* *Love it or it's free applies to first orders under $50 or promotion items. French press value not refunded.
Headline
Don't Quit Coffee. Add Chocolate.
Description
Try a starter set today.
You might be a chocolate person static ad for Crio Bru
For people who never liked coffee

You might be a chocolate person

Read the caption
You might be a chocolate person. Not a coffee person. And honestly? That's fine. Coffee isn't for everyone. But the morning ritual kind of is. If any of these sound like you... → You order hot chocolate at the coffee shop while everyone else orders espresso. → You've never actually finished a full cup of black coffee in your life. → Dark chocolate is basically your love language. ...then Crio Bru was made for you. It's 100% pure roasted cacao beans, brewed exactly like coffee. Dark chocolate flavor. 20 calories. Zero sugar. Just 10 mg caffeine per cup. Marylee put it simply: "I hate coffee! But LOVE this!!" And C.P. said: "I tried it because I never really liked coffee, but I love chocolate, including dark chocolate. One taste, and I fell in love!" Pro tip: double the grounds, boiling water, steep 15 to 20 minutes. That's when it really shines. Try a starter set. Love it or it's free.* *Love it or it's free applies to first orders under $50 or promotion items. French press value not refunded.
Headline
Finally a Morning Drink You'll Love
Description
For chocolate lovers.
Love coffee or hate coffee, this is for you. static ad for Crio Bru
Coffee lovers and coffee haters, one cup

Love coffee or hate coffee, this is for you.

Read the caption
36,628 reviews. Here are three that say it better than we ever could. "I like to mix it half cacao and half coffee. I call it coaffee." (Jacob T.) "I hate coffee! But LOVE this!!" (Marylee) "I love the flavor and that I have been able to reduce my caffeine intake. I mix it wirh decaf coffee to make a delicious mocha coffee!" (Catherine) Crio Bru is 100% pure roasted cacao beans. Ground and brewed like coffee. Tastes like dark chocolate. 20 calories, zero sugar, 10 mg caffeine per 8 oz cup. No weird ingredients. No complicated routine. Just cacao in a French press. One thing worth knowing before you try it: use double the grounds, boiling water, and steep 15 to 20 minutes. That's the secret to a rich, full-flavored cup. 4.5 stars across 36,628 reviews tends to mean something. Try a starter set and see what all the noise is about. Love it or it's free.* *Love it or it's free applies to first orders under $50 or promotion items. French press value not refunded.
Headline
36,628 Reviews Can't Be Wrong
Description
Try a starter set today.

Would you like more work done for you?

If you'd like to potentially work together and you want to discuss some next steps, feel free to reply to the message I sent you. I'd love to help you test any of this.

Jared James
Healthy Conversions
Jared James

Email Jared