Brews like coffee. Tastes like pure dark chocolate.
Everything you need for your first cup: a French press, a bag of Double Chocolate, and 2 free sample bags.
- 100% pure ground cacao, nothing added
- Honest Energy: a mild lift without the jitters
- Brews in your French press, just like coffee
Love It or It's Free* · Paleo, Keto and Kosher
What's in your set
Everything arrives ready to brew.
- 1 Double Chocolate Light Roast, 10 oz bag
Your main bag, ready to brew on day one - 1 Crio Bru French press
Already in the box, nothing else to buy - 1 brewing instructions guide
So your first cup turns out the way it should - FREE: two 4 oz sample bags
Two more roasts to try, on us
Optional add-on: Sown Oatmilk Creamer.
Keep the ritual. Lose the jitters.
Brewed cacao contains theobromine, a naturally occurring stimulant found in cacao that can be more pleasant than caffeine. We call it Honest Energy.
| Coffee | Crio Bru | |
|---|---|---|
| How it's made | Roasted, ground, brewed | Roasted, ground, brewed |
| Where the lift comes from | Caffeine | Theobromine, a naturally occurring stimulant found in cacao |
| How the lift feels | Can feel harsh, with a spike and a crash | Mild and long-lasting, without feeling nervous or jittery |
| What's in your mug | Coffee | The flavor and aroma of pure dark chocolate |
So your morning stays the same. The French press, the steam, the smell filling your kitchen. You just change what goes in it.
Three easy steps
If you've ever made coffee in a French press, you already know how.
- 1Scoop
Add Crio Bru to your French press. Use about double what you would for coffee.
- 2Pour and steep
Pour boiling water over the grounds and let it steep for 15 to 20 minutes.
- 3Press and pour
Push the plunger down slowly, pour, and add your creamer, oat milk, or nothing at all.
No French press handy? It also brews in a coffee maker with a permanent gold or mesh filter (not paper), a pour over, a percolator or a Moka pot.
Before your first cup
We'll be straight with you: brewed cacao won't ever be quite as strong as coffee. It's cacao, not coffee. Brew it right and you get the full dark chocolate flavor it's meant to have.
"I love it!! I can easily sub for coffee. 2 Tbs to 8 oz let sit 10 min in French press. Add favorite creamer perfect!!"Kate m., starter set customer
Make it your way
Drink it straight, or make it yours. Here's what a few customers do.
With decaf, for a mocha
"I love the flavor and that I have been able to reduce my caffeine intake. I mix it wirh decaf coffee to make a delicious mocha coffee!"Catherine
Half cacao, half coffee
"I like to mix it half cacao and half coffee. I call it coaffee."Jacob T.
With plant milk
"Very easy to brew. Great taste. Plant milk made it extra special!"Terry C.
Never liked coffee? You might love this.
"I tried it because I never really liked coffee, but I love chocolate, including dark chocolate. One taste, and I fell in love!"
C. P."I hate coffee! But LOVE this!!"
Marylee"This combined with a scoop of my favorite coffee in my French Press is pure Heaven!"
Jane S.Love It or It's Free*
Try your first cup the way it's meant to be brewed. If you don't love it, send us a photo of your bags and we'll take it back.
*Love It or It's Free applies to promotion items or first-time orders under $50. If your order includes a French press, its value ($24.95) is subtracted from the refund. Send a photo of your opened and unopened bags, then return the product on the prepaid label Crio Bru provides.
Questions, answered
How do I brew it?
In a French press: use about double the grounds you would for coffee, pour boiling water, steep 15 to 20 minutes, then press and pour. It also brews in a coffee maker with a permanent gold or mesh filter, a pour over, a percolator, or a stovetop espresso maker (Moka pot). Keurig and espresso machines aren't recommended.
Will it taste like coffee?
No. Crio Bru is made from 100% pure ground cacao, so it tastes like dark chocolate. The brewing and the ritual are the same as coffee. What ends up in your mug is different.
What is Honest Energy?
Brewed cacao contains theobromine, a naturally occurring stimulant found in cacao that can be more pleasant than caffeine. It gives a mild, long-lasting lift without making you feel nervous or jittery.
What filter do I need for a coffee maker?
A permanent gold or mesh filter, not paper.
Can I mix it with coffee?
Yes. Some of our customers brew it half and half with coffee. Jacob T. calls it "coaffee." It's an easy way to start if you love your coffee.
Your French press is waiting.
We were founded in 2010 by renowned chocolatier Eric Durtschi. The name comes from the Criollo bean. Every bag is 100% pure ground cacao, brewed like coffee, with the aroma of pure dark chocolate.
The starter set has everything you need to find out if it's for you: the French press, the Double Chocolate bag, the brewing guide and two free sample bags.
Brews Like Coffee, Tastes Like Heaven.