Campaign email for the "half and half" crowd, people cutting back on coffee, not quitting it
Don't quit coffee
Crio Brumeet "coaffee" (your coffee just got a chocolate upgrade)Your customers already named it.

Subject line options
- meet "coaffee" (your coffee just got a chocolate upgrade)
- Half coffee, half chocolate. Your morning just got interesting.
- Don't quit coffee. Just make it taste like chocolate.
Why this angleYour ads frame Crio Bru as a coffee replacement, and most coffee lovers won't quit. This email asks for something easier: keep your coffee, add Crio Bru. Your own reviews show people already do this.