Your skin didn't get worse. It changed.
Read the caption
- Headline
- Your Skin Changed. Your Balm Should Too.
- Description
- Try the 2 oz Tallow Balm.
Hi, I'm Jared James. I love your brand and the work you're doing and I was inspired to make some creatives for you.
I made you a new product page concept for your Tallow Balm, plus a listicle that work together as a funnel, a designed email, and three static ads you can test. Everything below is live, so you can check it out on desktop or mobile.
See the funnel
Ad, then listicle, then product page, then your checkout. Tap either phone to open the live page.
"7 Reasons Women Over 40 Are Swapping Their Moisturizer for One Jar of Tallow Balm." Real reviews and a sticky button on phones.

"Soft, smooth skin. No greasy feel." Each section answers one reason people hesitate, with 6 buttons.

Like the new product page? It can run as a test page with buttons straight to your checkout, or be built into your Shopify theme.
Your Tallow Balm has 1,524 reviews at 4.84 stars, the most of anything you sell. Here's a way to put those customers' words to work up top.

One product, one worry your customers know by heart: "will tallow be greasy or clog my pores?" It leads with the benefits up top, tells a 58-year-old customer's story, and lets your customers' own reviews do the selling, so the click feels easy.
Your Tallow Balm gets 4 of your 276 live ads. These aim it at three groups your ads don't reach yet, with your own customers' words.
If you'd like to potentially work together and you want to discuss some next steps, feel free to reply to the message I sent you. I'd love to help you test any of this.
