I Made This For You

Something handmade for Toups and Co

Hi, I'm Jared James. I love your brand and the work you're doing and I was inspired to make some creatives for you.

I made you a new product page concept for your Tallow Balm, plus a listicle that work together as a funnel, a designed email, and three static ads you can test. Everything below is live, so you can check it out on desktop or mobile.

See the funnel
Toups and Co Original Tallow Balm on a cream stone vanity
Landing pages

A listicle and a product page,
built to work together

Ad, then listicle, then product page, then your checkout. Tap either phone to open the live page.

Step 1

The listicle

"7 Reasons Women Over 40 Are Swapping Their Moisturizer for One Jar of Tallow Balm." Real reviews and a sticky button on phones.

Toups and Co listicle on a phone
Open the live page →
→
Step 2

The product page

"Soft, smooth skin. No greasy feel." Each section answers one reason people hesitate, with 6 buttons.

Tallow Balm product page on a phone
Open the live page →
→
Step 3

Your product page

Every button lands here today.

Toups' current Tallow Balm page on a phone
Step 4

Your checkout

Then straight into your checkout.

Toups' current checkout on a phone

Like the new product page? It can run as a test page with buttons straight to your checkout, or be built into your Shopify theme.

Your Tallow Balm page

Here is a new product page to help increase conversions

Your Tallow Balm has 1,524 reviews at 4.84 stars, the most of anything you sell. Here's a way to put those customers' words to work up top.

The new Tallow Balm product page on desktop

What's built into the new page

  • Lead with a benefit: "Soft, smooth skin. No greasy feel."
  • Answer greasy, pores and smell before they're asked
  • Bring real reviews up near the top
  • Help people choose Original or Unscented
  • Show your 30-day money back guarantee by the button
  • More buttons, plus a sticky button on phones
See the full product page
Email

A designed email that sells with your customers' words

Your skin changed. Your moisturizer should too.Toups and Co Organics · One jar, a pea-sized amount, and no greasy film.
Toups and Co designed email for Tallow Balm

One product, one worry your customers know by heart: "will tallow be greasy or clog my pores?" It leads with the benefits up top, tells a 58-year-old customer's story, and lets your customers' own reviews do the selling, so the click feels easy.

  • Built as image sections in your colors and fonts, with your real product photos
  • Real reviews, word for word
  • No discount needed, so it protects your margin
  • Three subject lines, written for skin that changed

See the email page

Static ads

Three static ads, ready to test

Your Tallow Balm gets 4 of your 276 live ads. These aim it at three groups your ads don't reach yet, with your own customers' words.

Your skin didn't get worse. It changed. static ad for Toups and Co
Skin that changed in your 40s and 50s

Your skin didn't get worse. It changed.

Read the caption
Your skin didn't get worse. It changed. If you're in your 40s or 50s, you know what that means. Drier than it used to be. And somehow still breaking out. P A. is 58. She put it perfectly: "I’m 58yo and have the fine lines and still experienced occasional breakouts (menopause)" She had the same worry a lot of women have before trying tallow: "I was afraid this tallow balm would be greasy and cause more breakouts but it didn’t!" Her words after using it: "My face feels smoother. I have a bit of a glow all day." Our Original Tallow Balm is made with 100% grass-fed, grass-finished tallow, dry-rendered by hand in coastal Alabama, with organic olive oil and a soft blend of lavender, bergamot and frankincense. Start with a pea-sized amount. That's all you need. 1,524 reviews. 4.84 stars. Try the 2 oz Original Tallow Balm and see what your skin thinks.
Headline
Your Skin Changed. Your Balm Should Too.
Description
Try the 2 oz Tallow Balm.
Everything you put on your skin, you think about twice static ad for Toups and Co
Pregnant, moisturizing her own skin

Everything you put on your skin, you think about twice

Read the caption
Everything you put on your skin right now, you think about twice. That's not overthinking. That's just where you are. So before you reach for something new, here's what you're probably checking: ✓ Can I actually read the label? ✓ Is there an unscented option? ✓ Can one jar work on my belly, my hands and the dry patches on my face? ✓ Is it safe for pregnancy and breastfeeding? Our Unscented Tallow Balm checks every box. Grass-fed, grass-finished tallow and olive oil, dry-rendered by hand in coastal Alabama, with no added scent. And yes, it's safe for pregnancy and breastfeeding. Leigh E. put it simply: "I use it on my hands, pregnancy belly, and dry spots on my face." One jar. Wherever you need it. Start with a pea-sized amount and go from there. Try the 2 oz Unscented Tallow Balm today.
Headline
Safe for pregnancy and breastfeeding
Description
One jar. Head to toe.
Will tallow feel greasy? static ad for Toups and Co
Your customers' own words

Will tallow feel greasy?

Read the caption
New to tallow? You're probably wondering if it will just sit on top of your skin and feel greasy all day. Fair question. Here's what real customers say. Brianna H. noticed it right away: "Leaves me feeling smooth and moisturized without the oily feeling that so many other tallow balms leave behind." And Heather kept it short: "It is non-greasy, effective, and only takes a small amount." That last part matters. Start with a pea-sized amount. Our Tallow Balm is made with 100% grass-fed, grass-finished tallow, handcrafted in coastal Alabama by a family that has been doing this for 10 years. 1,524 reviews. 4.84 stars. Try the 2 oz Tallow Balm and feel it for yourself.
Headline
1,524 Reviews. 4.84 Stars.
Description
No greasy feel. Try 2 oz.

Would you like more work done for you?

If you'd like to potentially work together and you want to discuss some next steps, feel free to reply to the message I sent you. I'd love to help you test any of this.

Jared James
Healthy Conversions
Jared James

Email Jared